One page per significant change from Google, Meta and the other ad platforms. Every entry comes from the platform's own announcement or documentation, with the source linked and the date checked.
33 entries · Last checked 8 October 2026 · RSS feed
and 5 more marked rolling out in the list below
33 of 33 shown
On 24 September 2026 Google announced Search Console reporting for web multimodal search, which covers searches made with images.
Google released the September 2026 spam update on 24 September 2026, with worldwide scope across every language.
GA4 now offers Include data filters for hostnames, so a property can list which domains are allowed to send it event data.
Dashboards are now available in Google Analytics, giving businesses a flexible way to see their KPIs on a single report.
Google is updating its personalized advertising policy from 30 October 2026 to allow alcohol personalisation on YouTube inventory where it is locally permitted.
Google announced on 2 September 2026 that Google Ads API v22 sunsets on 7 October 2026.
On 31 August 2026 Google updated what was the Google Ads API Policy, now the Google Ads Developer Policies.
On 28 August 2026 Google said it is adjusting how it enforces its site reputation policy within the European Economic Area, following discussion with the European Commission.
Google released the August 2026 spam update on 18 August 2026, with worldwide scope across every language.
GA4 conversions now take a custom lookback window, given as a whole number of days, for both click-through and engaged-view conversions.
Google Analytics added a diagnostic that warns when campaign data accuracy is affected by missing URL parameters.
From Marketing API version 26.0, a Housing, Employment or Financial Products and Services ad set that uses relaxable targeting outside a broad setup needs an explicit Advantage+ audience value.
Meta has sunset checkout on Facebook and Instagram for Shops, so the commerce order infrastructure behind it is being retired.
From version 26.0 on 29 July 2026, the Graph API stopped supporting several legacy protocol behaviours.
Meta released version 26.0 of the Graph API and Marketing API on 29 July 2026.
With Marketing API version 26.0, released on 29 July 2026, Ads in WhatsApp Status gained identity, targeting, optimisation and creative capabilities.
Google Analytics campaign data import now requires a currency field whenever cost data is uploaded.
From 21 July 2026, Google Ads no longer offers in-account appeals for policy decisions taken more than 6 months earlier.
From July 2026 Google permits text or visual AI labels inside image and video ad creatives, and those labels do not breach its rules on text overlays and watermarks.
On 7 July 2026 Google introduced platform properties, a Search Console property type for social and video posts on Instagram, TikTok, X and YouTube.
Google released the June 2026 spam update on 24 June 2026, with worldwide scope across every language.
Google extended its Financial Services Verification requirements to advertisers targeting 24 more European Economic Area markets.
In June 2026 Google updated its Restricted targeting in Personalized advertising article.
On 3 June 2026 Google launched Search Generative AI performance reports in Search Console, with dedicated reports for Search and for Discover.
Google released the May 2026 core update on 21 May 2026, and the Search Status Dashboard marks the rollout complete on 2 June 2026.
On 13 April 2026 Google announced that back button hijacking is an explicit violation of its malicious practices spam policy.
Google released the March 2026 core update on 27 March 2026, and the Search Status Dashboard marks the rollout complete on 8 April 2026.
Google released the March 2026 spam update on 24 March 2026, with worldwide scope across every language.
Google released the February 2026 Discover core update on 5 February 2026 as a broad change to how Discover surfaces articles.
Google updated the India section of its Gambling and games policy on 21 January 2026 to comply with local legal requirements.
Google released the December 2025 core update on 11 December 2025, and the Search Status Dashboard marks the rollout complete on 29 December 2025.
On 20 November 2025 Google added a branded queries filter to the Search Console performance report, which splits query data into branded and non-branded views.
On 5 November 2025 Google said it is beginning to phase out lesser-used features on the search results page to simplify it.
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Send me a briefSources are official announcements and help pages only. Trade press is linked as further reading, never as the source of a fact.