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Google Ads Clarifies Restricted Targeting for Demand Gen Campaigns (June 2026)

Google Ads Policy Completed Announced Rollout: Not stated by the platform Last verified

Quick answer

In June 2026 Google updated its Restricted targeting in Personalized advertising article. The update adds clarifying information about Demand Gen and Discovery campaigns and the serving effects for products and services in sensitive interest categories.

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What changed

  • Google updated its Restricted targeting in Personalized advertising article in June 2026.
  • The update adds clarification about Demand Gen and Discovery campaigns.
  • It also covers how serving can be affected when the product or service sits in a sensitive interest category.

Who is affected

  • Advertisers running Demand Gen or Discovery campaigns for products or services in a sensitive interest category.

What to check this week

  • Read the updated Restricted targeting article if you run Demand Gen campaigns in a sensitive category. Recommended in the platform documentation: read the official page

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Page history
  • Updated on 8 October 2026: Published automatically after verification against the official source.