Performance marketing that actually performs.
I’m Kalam, an award-winning performance marketing & brand strategist based in Kerala. 13+ years helping founders and growing brands turn ad spend into measurable revenue — not vanity metrics.
Google certified, kept current.
Verified credentials from Google Skillshop — covering search advertising and AI-powered performance campaigns. Both renewed for the 2026–27 cycle.
Google Ads Search Certification
Mastery of building and optimising Google Search campaigns — from match-type strategy to Smart Bidding — tuned to actual marketing objectives, not vanity clicks.
AI-Powered Performance Ads Certification
Cross-channel AI — preparing automation strategy, running flexible budgets, and reading the new generation of Google Ads reporting for transparent, AI-driven results.
Certifications are renewed annually so the playbook reflects what Google is shipping this year, not last.
Next renewal · Apr 2027Products I've Built & Launched
Beyond consulting, I build digital products that solve real problems — from Chrome extensions for SEOs and marketers to Shopify apps and productivity tools.
A free Chrome extension that highlights dofollow links in green and nofollow in red on any webpage. One click turns any page into a color-coded link audit — perfect for backlink analysis, competitor research, and on-page SEO checks.
A smart floating WhatsApp chat button for Shopify stores. Built for merchants who want to turn store visitors into real conversations — with multi-agent routing, click analytics, and page rules. No code required.
Never click "Reject All" again. CookieKiller auto-rejects cookie consent popups on every website you visit — covering 50+ consent management platforms. Lightweight, open-source, zero data collected.
Catch spreadsheet errors before they cost you. SheetSense scans Google Sheets for broken formulas, #REF errors, and data inconsistencies — highlighting them instantly so you fix problems before sharing reports.
A focused CRM overlay that lives inside WhatsApp Web. Tag contacts, track leads through a 7-stage pipeline, set follow-up reminders, and export to CSV — without leaving the chat. All data stays on your device.
Solving real business problems with tools that actually ship.
Building brands & shipping products from Kerala, since 2012.
A strategic partner for digital transformation & brand excellence.
13+ years working across diverse industries — IT, Medical, Tourism, EdTech, Textile, Automotive, Lifestyle, FMCG, and Finance — combining performance marketing, brand strategy, and SEO craft into work that actually moves numbers.
As an SEO and ads expert based in Kerala, I bring a localised lens to global strategy — small enough to ship fast, senior enough to make the calls that matter. I also build and ship my own products: Chrome extensions, Shopify apps, and small SaaS tools that solve problems I kept running into.
Meta & Google Ads, tuned for return — not vanity metrics.
Running performance marketing for clients including Stories (furniture) and bebright.global. Creative testing, audience segmentation, landing-page CRO, and proper server-side tracking so the data you act on is the data you can trust.
Weekly reporting built on Anthropic-inspired templates, Windsor.ai pipelines, and Google Sheets dashboards that give you the signal without the noise.
Positioning, voice, and visual systems that compound over time.
Brand isn’t a logo — it’s a decision-making framework. I help founders clarify who they’re for, what they stand against, and how every touchpoint reinforces that. From naming and messaging to identity systems ready to hand to a designer or developer.
Most recent work: launch branding for Tapwa (Shopify WhatsApp app), product positioning for Ghost Audience Revealer, and a full identity refresh for a Kerala automotive platform, CarDosti.
Performance Marketing
Meta & Google Ads, creative testing, CRO, conversion tracking, weekly reporting.
Brand Strategy
Positioning, naming, messaging, identity systems, launch playbooks.
SEO & Content
Technical audits, content strategy, local SEO, schema, and Core Web Vitals.
Product & Web
Chrome extensions, Shopify apps, WordPress builds, small SaaS, automations.
Frequently asked, honestly answered.
The questions founders and marketing leads ask me before we start working together.
01 What is your primary expertise in digital marketing?
Performance marketing — specifically Meta and Google Ads — paired with brand strategy. I focus on data-driven campaigns that improve ROI, customer engagement, and long-term growth rather than one-off spikes.
02 Can you help with both B2B and B2C marketing strategies?
Yes. B2B work has included IT, EdTech, and industrial clients; B2C spans furniture, automotive, lifestyle and FMCG. The funnel and creative approach differ — the discipline of measurement doesn’t.
03 What tools or platforms do you use for digital marketing and brand strategy?
Meta Ads Manager, Google Ads, GA4, GTM with server-side tagging, Windsor.ai for reporting pipelines, Figma for creative systems, and a custom Google Sheets dashboard stack for clients who want a single source of truth.
04 Do you work with founders directly or only through agencies?
Mostly founders and in-house marketing leads. Online Peeps Media is a solo-led studio by design — you get the person who does the work, not an account manager in between.
Got a project in mind? Let’s make it measurable.
Start a conversationServices to Make Your Brand Stand Out
From paid media to brand video to web builds — practical, performance-led work for businesses that want to grow.
Search Engine Marketing (SEM)
Maximize visibility through targeted Meta & Google ads. I plan, run, and report on campaigns built around real KPIs — leads and CPL, not vanity metrics.
Brand Video Production
Stunning promos, reels, and product demos for brands in Kerala and beyond. End-to-end production: concept, shoot, edit, deliver — ready to post.
Website Development
Professional, fast, SEO-ready websites in WordPress, Elementor, or Next.js. Built for conversion and easy to maintain — not a template you'll outgrow.
Getting started with your brand's marketing
in 4 easy steps
From first hello to first campaign — a clear, friction-free path designed to get results moving from day one.
Contact Us First
Reach out anytime between 9.00 AM — 9.00 PM. A quick message is all it takes to start the conversation.
Contact UsConsult With Us
We dig into your goals, audience, and challenges — then map out exactly how we can collaborate to grow your business.
Book AppointmentSign Contract
A simple, transparent agreement that lays out shared goals, deliverables, and timelines — everyone aligned from day one.
Order NowMake Payment
An advance payment gets us moving so we can dive straight into creating impactful, measurable results for your brand.
Payment
Trusted by brands
like yours.
Real words from real founders, CEOs, and brand leaders I've had the privilege to work with.
Working with Kalam has truly elevated our Send Money Abroad services. His thoughtful, data-driven approach helped us connect with key global markets, driving both visibility and meaningful growth.
Kalam's strategic approach was instrumental in driving our slurry pump sales, taking us to an impressive $13 million in just three months. His ROI-driven campaigns transformed our outreach.
Kalam has been a key part of our team at Tata Docomo. His smart ideas helped boost our brand awareness during our Kerala expansion. He knows how to reach the local audience and make our message stand out.
He has been essential in helping Alaska Airlines enhance our brand awareness globally. His smart strategies and engaging messaging have helped us connect better with customers everywhere.
I have an awesome team to help Clients
Muhammed Abdul Kalam
Arshak Haseem
Delfy Vincent
Ajay N
Thoughts & Trends: Recent Writings by Me
