Marketing Statistics
Every number is sourced from the original report, verified against it and dated. No roundups, no recycled figures.
Most cited
Three in four marketers have adopted AI tools, yet Salesforce found most still deploy them to blast one-size-fits-all generic campaigns rather than personalised messages.
AI in Marketing · Salesforce, 202558%The presence of an AI Overview correlates with a 58% lower average click-through rate for the top-ranking page, based on December 2025 data.
AI Search · Ahrefs, 202547%47% of the most successful B2B content marketers have a documented strategy, per CMI.
Content Marketing · Content Marketing Institute, 20246.04 billionMore than 6 billion people now use the internet, with global internet penetration reaching 73.2 percent as of October 2025.
Digital Marketing · DataReportal / Kepios, 202517.1%E-commerce accounted for 17.1% of total US retail sales in Q2 2026.
Ecommerce · US Census Bureau, 202635%35% of companies receive $10-$36 in return for every $1 spent on email marketing.
Email Marketing · Litmus, 2025$294,691Total Google advertising revenue reached $294,691 million in full-year 2025.
Google Ads · Alphabet, 20251.03 billionIndia had 1.03 billion internet users as of October 2025, giving a penetration rate of 70.0 percent.
India Digital Marketing · DataReportal, 2025Browse by topic
AI in Marketing statistics
49 verified stats · reviewed 25 September 2026Three in four marketers have adopted AI tools, yet Salesforce found most still deploy them to blast one-size-fits-all generic campaigns rather than personalised messages.
AI Search statistics
19 verified stats · reviewed 25 September 2026The presence of an AI Overview correlates with a 58% lower average click-through rate for the top-ranking page, based on December 2025 data.
Content Marketing statistics
42 verified stats · reviewed 25 September 202647% of the most successful B2B content marketers have a documented strategy, per CMI.
Digital Marketing statistics
45 verified stats · reviewed 25 September 2026More than 6 billion people now use the internet, with global internet penetration reaching 73.2 percent as of October 2025.
Ecommerce statistics
48 verified stats · reviewed 25 September 2026E-commerce accounted for 17.1% of total US retail sales in Q2 2026.
Email Marketing statistics
50 verified stats · reviewed 25 September 202635% of companies receive $10-$36 in return for every $1 spent on email marketing.
Google Ads statistics
38 verified stats · reviewed 25 September 2026Total Google advertising revenue reached $294,691 million in full-year 2025.
India Digital Marketing statistics
35 verified stats · reviewed 25 September 2026India had 1.03 billion internet users as of October 2025, giving a penetration rate of 70.0 percent.
Influencer Marketing statistics
31 verified stats · reviewed 25 September 2026Creator marketing investment increased 171% year over year in 2025, as brands faced increased pressure to prove ROI.
SEO statistics
43 verified stats · reviewed 25 September 2026Social Media Marketing statistics
43 verified stats · reviewed 25 September 2026There were 5.79 billion social media user identities around the world at the start of April 2026.
Video Marketing statistics
40 verified stats · reviewed 25 September 2026Internet users worldwide put in 6 hours and 37 minutes per week watching clips on TikTok, Instagram, and YouTube Shorts.