How Platform Algorithms Work

Facebook uses the types of content you've interacted with and how you've interacted — total photo clicks, comment counts on videos — as a core ranking signal.

Google Ads Ad Rank is determined by six factors: bid, ad and landing page quality, Ad Rank thresholds, auction competitiveness, search context (location, device, time, search terms), and expected impact from ad assets.

Google AI Overviews appear when Google's systems determine that generative AI can be especially helpful — particularly when synthesising information from multiple sources.

Content is automatically eligible to appear in Google Discover if it is indexed by Google and meets Discover's content policies — no application or special setup is needed.

Google Search relevancy is determined by hundreds of factors, including the user's location, language, and device type.

Instagram's Feed algorithm uses your past activity — posts you've liked, shared, saved, or commented on — to understand what you want to see.