Facebook's Feed runs over 100 prediction models across four categories: predicted user actions, time spent, interests, and social amplification. It scores every potential post against your past behaviour and applies content demotions for policy violations before delivering your final Feed.
Facebook does not show posts in chronological order. Instead, it ranks thousands of potential posts using prediction models built from your past interactions. The claims below come from Meta's transparency centre and official Facebook business documentation.
Facebook uses the types of content you've interacted with and how you've interacted — total photo clicks, comment counts on videos — as a core ranking signal.
Meta, 2023Facebook runs over 100 distinct prediction models covering predicted user actions, time spent, interest predictions, and social amplification.
Meta, 2023Content that triggers angry reactions is algorithmically downranked, along with posts users choose to hide, snooze, or unsubscribe from.
Meta, 2023Facebook first gathers your recent inventory — all potential new posts or posts with new activity that you could see when you open Facebook — then scores them.
Source: Meta, Ranking and Content — Transparency Center (2023)
Facebook uses the types of content you've interacted with and how you've interacted — total photo clicks, comment counts on videos — as a core ranking signal.
Source: Meta, Ranking and Content — Transparency Center (2023)
Facebook runs over 100 distinct prediction models covering predicted user actions, time spent, interest predictions, and social amplification.
Source: Meta, Ranking and Content — Transparency Center (2023)
Facebook intentionally balances feed diversity to prevent consecutive posts from identical sources appearing back-to-back.
Source: Meta, Ranking and Content — Transparency Center (2023)
Facebook's stated goal is to show posts from people, interests, and ideas you find valuable — both from connections and from people you may not yet know.
Source: Meta, Ranking and Content — Transparency Center (2023)
Posts rated false by third-party fact-checkers receive reduced distribution on Facebook but are not removed.
Source: Meta, Ranking and Content — Transparency Center (2023)
Content that triggers angry reactions is algorithmically downranked, along with posts users choose to hide, snooze, or unsubscribe from.
Source: Meta, Ranking and Content — Transparency Center (2023)
Posts likely containing nudity, graphic violence, or any other likely Community Standards violation are demoted in Facebook's Feed ranking.
Source: Meta, Ranking and Content — Transparency Center (2023)
Over 100. Meta states that more than 100 distinct prediction models operate across four categories: predicted user actions, time-spending predictions, interest predictions, and social amplification predictions.
Yes. Content triggering angry reactions is algorithmically downranked, along with posts users choose to hide, snooze, or unsubscribe from.
Posts likely containing nudity or graphic violence, posts rated false by fact-checkers, content triggering primarily angry reactions, and posts from creators whose content users have repeatedly chosen to hide.
No. The system balances content diversity to prevent consecutive posts from identical sources appearing in a row.
Meta states that Facebook's goal is to ensure you see posts from people, interests, and ideas you find valuable, whether that content comes from people you're already connected to or from those you may not yet know.