Marketing Calendar
Global Marketing Calendar
Most marketing calendars you find are a list of American holidays with a few festivals bolted on. This one is built country by country, from each government's own holiday notification, and it tells you when to start planning rather than only when the day falls.
Pick a year
A new year goes up each September, and the year that has passed stays where it is as an archive rather than being overwritten. URLs carry the year for exactly that reason.
How the dates get here
Official sources, or nothing
A date comes from the body that sets it: a government holiday notification, a central bank's holiday list, a company's own announcement. Nothing on this calendar is worked out from a lunar table here, and nothing is carried over from memory of last year.
Unannounced means unannounced
Retailers set their own sale dates and announce them days ahead. Religious dates that depend on a moon sighting are not fixed a year out. Where that is the case, the page says so and shows you the window instead of inventing a date.
Checked again every month
Every source link and every quoted line is re-fetched monthly, and every provisional date weekly. When a date moves, the page shows that it moved and when. It is never quietly rewritten underneath you.
No numbers I cannot show you
You will not find a spend-increase percentage or a CPC multiplier here, because I have no source that measures one for your account. What you get is the dates, the timeline and the rules you have to work inside.
What the date labels mean
- Confirmed An official source states this date for 2027.
- Expected A source states this is the expected date, but no official confirmation exists yet. It can move.
- Typical window Taken from when this ran in past years. The 2027 dates are not announced, so no exact date is shown.
- Not announced The company or body that sets this has not announced 2027 yet. No date is shown.
No date on this calendar is calculated here. Every one is read off an official source and checked against it again every month. Where a 2027 date does not exist yet, the page says so rather than guessing.