United Arab Emirates · 2027

United Arab Emirates Marketing Calendar 2027: Holidays, Festivals and Sale Seasons

The UAE publishes its public holidays by rule rather than by year: the two national dates are fixed, and the four Islamic holidays follow the moon, so none of them has a 2027 date yet.

7 moments · Last checked 10 October 2026 · Currency AED · Timezone Asia/Dubai

The short answer

Moments on this calendar
74 with a full guide
Dates confirmed by an official source
2 of 7 0 expected, 5 awaiting announcement
Next up
New Year's Day Friday 1 January 2027
Then
National Day (Eid Al Etihad) Thursday 2 December 2027 to Friday 3 December 2027

The .ics file is all-day events with no timezone attached, which is what stops a date landing a day out in Google Calendar, Apple Calendar or Outlook. The CSV carries the source URL for every row, so you can check any date yourself.

The 2027 calendar, month by month

Type
Category

January 2027

New Year's Day

Confirmed Public holiday

Friday 1 January 2027

A public holiday on a fixed Gregorian date, listed by u.ae as applicable to both the public and private sectors.

Suggested: start planning 4 December 2026, launch by 18 December 2026. Suggested planning window, not a measured figure.

February 2027

Nothing on the calendar for February.

March 2027

Nothing on the calendar for March.

April 2027

Nothing on the calendar for April.

May 2027

Nothing on the calendar for May.

June 2027

Nothing on the calendar for June.

July 2027

Nothing on the calendar for July.

August 2027

Nothing on the calendar for August.

September 2027

Nothing on the calendar for September.

October 2027

Nothing on the calendar for October.

November 2027

Nothing on the calendar for November.

December 2027

Dates not announced yet

These are set by the companies that run them, usually a few days ahead. They are on the calendar because you still have to plan around them, and the weekly check moves each one into its month the day the date is announced.

Arafah Day and Eid Al Adha

Not announced Religious festival

Dates not announced

Arafah Day followed by the three days of Eid Al Adha, the Feast of Sacrifice.

2027 date not announced. u.ae gives Arafah Day as 9 Dhu Al Hijjah and Eid Al Adha as 10 to 12 Dhu Al Hijjah, and says Islamic holidays are determined according to moon sighting, so no 2027 calendar date has been published. This page carries no date rather than a calculated one.

Full Arafah Day and Eid Al Adha guide and timeline

Dubai Summer Surprises

Typical window Sale event

In 2026 it ran from 2 July to 30 August. The 2027 dates have not been announced.

Dubai's summer promotion, run across the city's malls, hotels and attractions.

2027 dates not announced. The 2026 window is shown as a guide only. Dubai Summer Surprises is run by the Dubai Department of Economy and Tourism, which announces each edition itself.

Full Dubai Summer Surprises guide and timeline

Eid Al Fitr

Not announced Religious festival

Dates not announced

The three-day holiday that ends Ramadan, on the first three days of Shawwal.

2027 date not announced. u.ae gives Eid Al Fitr as 1 to 3 Shawwal and says Islamic holidays are determined according to moon sighting, so no 2027 calendar date has been published. This page carries no date rather than a calculated one, and will be dated when an official source states it.

Full Eid Al Fitr guide and timeline

Hijri New Year

Not announced Religious festival

Dates not announced

The Islamic new year, a single public holiday on 1 Muharram.

2027 date not announced. u.ae gives the Hijri New Year as 1 Muharram and says Islamic holidays are determined according to moon sighting, so no 2027 calendar date has been published.

Prophet Mohammed's Birthday

Not announced Religious festival

Dates not announced

A single public holiday on 12 Rabi' Awwal.

2027 date not announced. u.ae gives the Prophet Mohammed's Birthday as 12 Rabi' Awwal and says Islamic holidays are determined according to moon sighting, so no 2027 calendar date has been published.

Advertising rules that apply in the United Arab Emirates

Only rules with an official source behind them are listed. This is not legal advice and it is not a complete list of everything that applies to your category.

  • Online advertising in the UAE is monitored by the Telecommunications and Digital Government Regulatory Authority, and the monitoring is named as covering medical and other specialised products and services. Those categories are watched, so a festive offer in those categories should be checked against the rules before it runs. The Official Portal of the UAE Government, Media regulation, u.ae

The specs, the platform mechanics and the things that break, for the campaigns these dates are for.

Creative sizes and specs

the current dimensions, from each platform's own documentation

When it breaks

the disapprovals and delivery problems that actually land mid-season

How the platforms rank and price

official ranking signals, sourced, not recycled myths

The terms

plain definitions, with a position taken

The numbers

sourced figures, not benchmarks

What changed this month

A campaign planned in September and launched in October runs on whatever the platforms shipped in between.

Questions people ask

How many public holidays and festivals does the United Arab Emirates have in 2027?

This calendar carries 7 moments for the United Arab Emirates in 2027: 2 with a date confirmed by an official source, 0 expected but not yet confirmed, and 5 where the body or company that sets the date has not announced 2027 yet. It is not every observance in the country, only the ones that change what an advertiser should do.

Where do these United Arab Emirates dates come from?

From the body that sets them. Every moment on this page links to its own source, and the quoted line that was checked against that source is stored alongside it. The sources are re-fetched every month and every provisional date is re-checked every week. Nothing here is worked out from a calendar table on this site.

Why do some 2027 dates say "not announced"?

Because they are not. Retailers set their own sale dates and announce them days ahead, not a year out. Religious dates that depend on a moon sighting are confirmed locally close to the day. Showing you a guess in those cases would be worse than showing you the window, so the page shows the window.

What is the planning window on each moment?

A suggestion, not a measured figure, and every page says so where it appears. It works backwards from the date: when to agree the offer and budget, and when ads should be live. The defaults are set once per type of moment in one file, so they can be argued with and changed in one place rather than being different on every page.

Can I get this United Arab Emirates calendar into my own calendar app?

Yes. The calendar file on this page imports into Google Calendar, Apple Calendar and Outlook as all-day events, so nothing lands a day out. The CSV has the same moments with the planning windows and the source URL for every row, which is the version to use if you are building a media plan.

What the date labels mean

  • Confirmed An official source states this date for 2027.
  • Expected A source states this is the expected date, but no official confirmation exists yet. It can move.
  • Typical window Taken from when this ran in past years. The 2027 dates are not announced, so no exact date is shown.
  • Not announced The company or body that sets this has not announced 2027 yet. No date is shown.

No date on this calendar is calculated here. Every one is read off an official source and checked against it again every month. Where a 2027 date does not exist yet, the page says so rather than guessing.