Meta recommends 4:5 images for Facebook Feed, 9:16 for Stories, Status and Reels, and 16:9 for in-stream video. Its minimums are 1080 x 1080 px for most Facebook and Instagram placements and 1200 x 1200 px for the right column and Marketplace. Facebook Feed headlines work best at 27 characters.
| Placement | Size | Aspect ratio | Max file size | Copy or link |
|---|---|---|---|---|
| Feed (Facebook and Instagram) | Not published | 4:5 | Not published | |
| Stories, Status and Reels | Not published | 9:16 | Not published | |
| Facebook Feed (4:5) minimum | min 1440 x 1800 px | 4:5 | Not published | |
| Facebook and Instagram Stories and Reels minimum | min 1080 x 1080 px | Not published | Not published | |
| Facebook Feed text | Primary text 150, Headline 27 | Not published | Not published |
Every row links to the full spec below, with its source. "Not published" means Meta Ads doesn't state it, so we don't either. Download all 17 specs as CSV.
Feeds accept 1:1 and 4:5. Meta recommends 4:5 for Facebook Feed and, on this page, 1:1 for Instagram Feed.
Source: Meta Business Help Center, Best practices for aspect ratios. Checked 2 October 2026.
Source: Meta Business Help Center, Best practices for aspect ratios. Checked 2 October 2026.
Source: Meta Business Help Center, Best practices for aspect ratios. Checked 2 October 2026.
Source: Meta Business Help Center, Best practices for aspect ratios. Checked 2 October 2026.
4:5 cards are also recommended.
Source: Meta Business Help Center, Best practices for aspect ratios. Checked 2 October 2026.
min 1080 x 1080 px
Meta lists this as the minimum; it recommends using the highest resolution you have.
Source: Meta Business Help Center, Recommended minimum image pixel requirements across placements. Checked 2 October 2026.
min 1440 x 1800 px
The Meta Ads Guide calls the same size the recommended size; this page calls it the minimum.
Source: Meta Business Help Center, Recommended minimum image pixel requirements across placements. Checked 2 October 2026.
min 1200 x 1200 px
Meta lists this as the minimum; it recommends using the highest resolution you have.
Source: Meta Business Help Center, Recommended minimum image pixel requirements across placements. Checked 2 October 2026.
min 1200 x 1200 px
Meta lists this as the minimum; it recommends using the highest resolution you have.
Source: Meta Business Help Center, Recommended minimum image pixel requirements across placements. Checked 2 October 2026.
min 1080 x 1080 px
Meta lists this as the minimum; it recommends using the highest resolution you have.
Source: Meta Business Help Center, Recommended minimum image pixel requirements across placements. Checked 2 October 2026.
min 1080 x 1080 px
Meta lists this as the minimum; it recommends using the highest resolution you have.
Source: Meta Business Help Center, Recommended minimum image pixel requirements across placements. Checked 2 October 2026.
min 398 x 208 px
Meta lists this as the minimum; it recommends using the highest resolution you have.
Source: Meta Business Help Center, Recommended minimum image pixel requirements across placements. Checked 2 October 2026.
min 1080 x 1080 px
Messenger Inbox needs at least 1200 x 1200 px.
Source: Meta Business Help Center, Recommended minimum image pixel requirements across placements. Checked 2 October 2026.
min 500 x 320 px
Meta lists this as the minimum; it recommends using the highest resolution you have.
Source: Meta Business Help Center, Recommended minimum image pixel requirements across placements. Checked 2 October 2026.
Primary text 150, Headline 27
Meta suggests 50 to 150 characters of primary text.
Source: Meta Ads Guide, Image ad specs: Facebook Feed. Checked 2 October 2026.
Primary text 125, Headline 40
Up to 30 hashtags.
Source: Meta Ads Guide, Image ad specs: Instagram Feed. Checked 2 October 2026.
Primary text 44
Source: Meta Ads Guide, Image ad specs: Instagram Reels. Checked 2 October 2026.
This page was first checked on 2 October 2026. When Meta Ads changes a spec, the old one is kept here with the date.
Meta recommends 4:5 for Facebook Feed, 9:16 for Stories, Status and Reels, 16:9 for in-stream video and 9:16 for Audience Network. Feeds accept both 1:1 and 4:5.
Meta lists 1080 x 1080 px (1080 by 1080 pixels) for 1:1 Facebook Feed images, 1440 x 1800 px for 4:5, and 1200 x 1200 px for the right column and Marketplace.
Use 9:16. Meta's minimum for Instagram and Facebook Stories and Reels images is 1080 x 1080 px.
For Facebook Feed, Meta suggests 50 to 150 characters of primary text and a 27-character headline. Instagram Feed: 125 characters of primary text and a 40-character headline.
The minimum for native, banner and interstitial is 398 x 208 px, and Meta recommends 9:16 for Audience Network placements.
Meta's minimum for WhatsApp Status images is 500 x 320 px, and it recommends 9:16 for Status placements.