My Name Is Kalam

Social Media Marketing Statistics: 43 Verified Stats With Sources

Last reviewed . Every stat links to its original source. By Muhammed Abdul Kalam · How we verify

Social numbers change fast and get recycled for years after they stop being true. This page keeps only figures that trace back to the platform or the research body that produced them, and flags anything older.

Key stats

5.79 billion

There were 5.79 billion social media user identities around the world at the start of April 2026.

DataReportal (Kepios / Manochi), 2026
18 hours and 36 minutes

The global social media user dedicates an average of 18 hours and 36 minutes per week to social apps and feeds, according to DataReportal.

DataReportal (GWI), 2025
3.60 billion

Meta's Family daily active people (DAP) reached 3.60 billion on average for June 2026, up 3% year-over-year.

Meta, 2026
493 million

Snapchat's daily active users reached 493 million in Q2 2026, up 5% year-over-year.

Snap Inc, 2026
640 million

Pinterest reached an all-time high of 640 million global monthly active users in Q2 2026, up 11% year-over-year.

Pinterest, 2026
81%

81% of consumers say social media drives them to make impulse purchases.

Sprout Social, 2025
On this page
  1. Social media users
  2. Time spent and usage
  3. Platform reach
  4. How brands use social
  5. Social commerce
  6. Where these numbers come from
  7. FAQs

Social media users

On average, people worldwide browse or actively engage with 6.5 distinct social platforms every month, reflecting how fragmented social media attention has become, per DataReportal.

Source: DataReportal (GWI), Global Social Media Statistics (2026)

GlobalSecondary source

India was home to 500 million active social media user identities in October 2025, equal to 34.1 percent of the total population.

Source: DataReportal (Kepios), Digital 2026: India (2025)

IndiaSecondary source

Time spent and usage

Young women aged 16 to 24 are the heaviest social and video consumers globally, committing nearly 26 hours a week to browsing feeds and watching clips, per DataReportal.

Source: DataReportal (GWI), Digital 2026: Global Overview Report (2025)

GlobalSecondary source

Platform reach

Meta's Family daily active people (DAP) reached 3.60 billion on average for June 2026, up 3% year-over-year.

Source: Meta, Meta Q2 2026 Form 10-Q (2026)

Global

Ad impressions delivered across Meta's Family of Apps increased by 14% year-over-year in Q2 2026.

Source: Meta, Meta Q2 2026 Form 10-Q (2026)

Global

Meta's worldwide average revenue per person (ARPP) was $16.86 in Q2 2026, up 24% year-over-year.

Source: Meta, Meta Q2 2026 Form 10-Q (2026)

Global

LinkedIn is the world's largest professional network with more than 1 billion members in over 200 countries and territories.

Source: LinkedIn, About LinkedIn (2026)

Global

How brands use social

Social commerce

Social media has become a discovery zone for consumers, with 81% saying it drives impulse purchases and 73% willing to buy from competitors of unresponsive brands.

Source: Sprout Social, The 2025 Sprout Social Index Edition XX (2025)

US, UK, Canada, Australia

Where these numbers come from

Alphabet (Google)

DataReportal (Google)

DataReportal (GWI)

DataReportal (Kepios / Manochi)

DataReportal (Kepios)

DataReportal (Manochi / Google)

DataReportal (Manochi / LinkedIn)

DataReportal (Manochi / Meta)

DataReportal (Manochi / TikTok)

DataReportal (Similarweb)

DataReportal (Statista)

LinkedIn

Meta

Pinterest

Snap Inc

Sprout Social

TikTok

Social Media Marketing statistics: FAQs

How many people use social media worldwide in 2026?

As of April 2026, there are 5.79 billion social media user identities globally, representing more than two-thirds of the world's population. This figure grew by 294 million (5.4%) in the 12 months to April 2026, according to DataReportal's analysis of platform advertising data.

How much time does the average person spend on social media each day?

The typical social media user spends an average of 18 hours and 36 minutes per week on social media. TikTok users average the most time per app at 1 hour and 37 minutes daily, followed by Instagram (1 hour 13 minutes) and Facebook (67 minutes), based on Similarweb Android app data reported by DataReportal.

Which is the most-used social media platform in the world?

By self-reported monthly use, Facebook leads with 56.3% of adult internet users aged 16+ saying they use it monthly, followed by YouTube (55.3%) and Instagram (54.6%), per GWI survey data. By advertising reach, YouTube tops the list at 2.65 billion monthly, ahead of Facebook (2.39 billion) and TikTok (2.21 billion).

How does social media affect purchasing decisions?

According to the 2025 Sprout Social Index, 81% of consumers say social media drives them to make impulse purchases. The same survey found that 73% would buy from a competitor if a brand failed to respond on social. Social media has also become the number-one channel consumers use to keep up with trends, ranking ahead of TV and word of mouth.

How big is social media advertising spending globally?

Global spend on social media advertising is projected to reach USD $277 billion in 2025, a 13.6% increase year-on-year, according to Statista data cited by DataReportal. Meta's total Q2 2026 revenue reached $60.80 billion per their SEC filing, and YouTube's combined ads and subscriptions revenue exceeded $60 billion for the full year 2025 per Alphabet's earnings release.

Glossary