Profile photo Required
min 400 x 400 px
- Maximum
- 7680 x 4320 px
- File types
- PNG, JPG
- Max file size
- 8 MB
Source: LinkedIn Help, Photo won't upload to your profile. Checked 2 October 2026.
LinkedIn Image Sizes and Ad Specs
On LinkedIn, use 1584 x 396 px for your profile banner and a photo of at least 400 x 400 px. Company Pages take a 400 x 400 px logo and a 1512 x 256 px cover. Link posts use 1200 x 627 px images, and single image ads 1200 x 628 px.
| Placement | Size | Aspect ratio | Max file size | Copy or link |
|---|---|---|---|---|
| Profile photo | min 400 x 400 px | Not published | 8 MB | |
| Profile background photo (banner) | 1584 x 396 px | Not published | 8 MB | |
| Company Page logo | 400 x 400 px | Not published | 3 MB | |
| Company Page cover | 1512 x 256 px | Not published | 3 MB | |
| Video post | min 256 x 144 px | Not published | 5 GB | |
| Single image ad (horizontal) | 1200 x 628 px | 1.91:1 | 5 MB |
Every row links to the full spec below, with its source. "Not published" means LinkedIn doesn't state it, so we don't either. Download all 15 specs as CSV.
Profile and company Page
Profile background photo (banner) Recommended
1584 x 396 px
- File types
- PNG, JPG
- Max file size
- 8 MB
Kalam's adviceKeep text to the right half of the banner. Your profile photo sits over the lower left, and on phones the banner is cropped tighter.
Source: LinkedIn Help, Photo won't upload to your profile. Checked 2 October 2026.
Company Page logo Recommended
400 x 400 px
- Minimum
- 268 x 268 px
- File types
- PNG, JPEG
- Max file size
- 3 MB
Source: LinkedIn Help, Image specifications for LinkedIn Pages and Career Pages. Checked 2 October 2026.
Company Page cover Required
1512 x 256 px
- File types
- PNG, JPEG
- Max file size
- 3 MB
LinkedIn lists the same size as both the minimum and the recommendation.
Kalam's adviceThe Page cover is a very thin strip. Use a simple photo or pattern rather than a slogan, because text at this height reads poorly on phones.
Source: LinkedIn Help, Image specifications for LinkedIn Pages and Career Pages. Checked 2 October 2026.
Posts, articles and video
Page post image with a link Recommended
1200 x 627 px · 1.91:1
- Aspect ratio
- 1.91:1
- Minimum
- 200 px wide
Images narrower than 200 px show as a small thumbnail beside the post.
Source: LinkedIn Help, Image specifications for LinkedIn Pages and Career Pages. Checked 2 October 2026.
Article and newsletter cover image Recommended
1920 x 1080 px · 16:9
- Aspect ratio
- 16:9
- File types
- JPEG, PNG, WEBP
GIFs can no longer be used as cover images.
Source: LinkedIn Help, Add images and other rich media to your article. Checked 2 October 2026.
Newsletter logo Recommended
300 x 300 px
Source: LinkedIn Help, LinkedIn Newsletters best practices. Checked 2 October 2026.
Video post Required
min 256 x 144 px
- Maximum
- 4096 x 2304 px
- Length
- 3 seconds to 15 minutes
- Max video file
- 5 GB
- Frame rate
- 10 to 60 fps
Any ratio from 1:2.4 to 2.4:1 is accepted; uploads from the mobile app stop at 10 minutes.
Kalam's adviceAdd captions before you upload. Plenty of people scroll LinkedIn at work with the sound off.
Source: LinkedIn Help, Add images and other rich media to your article. Checked 2 October 2026.
LinkedIn ads
Single image ad (horizontal) Recommended
1200 x 628 px · 1.91:1
- Aspect ratio
- 1.91:1
- Minimum
- 640 x 360 px
- Maximum
- 7680 x 4320 px
- File types
- JPG, PNG, GIF
- Max file size
- 5 MB
- Headline
- 70 characters
- Introductory text
- 150 characters
Source: LinkedIn Marketing Solutions, Single image ads specs. Checked 2 October 2026.
Single image ad (square) Recommended
1200 x 1200 px · 1:1
- Aspect ratio
- 1:1
- Minimum
- 360 x 360 px
- Maximum
- 4320 x 4320 px
- File types
- JPG, PNG, GIF
- Max file size
- 5 MB
- Headline
- 70 characters
- Introductory text
- 150 characters
Source: LinkedIn Marketing Solutions, Single image ads specs. Checked 2 October 2026.
Single image ad (vertical, mobile only) Recommended
720 x 900 px · 4:5
- Aspect ratio
- 4:5
- Minimum
- 360 x 640 px
- Maximum
- 2430 x 4320 px
- File types
- JPG, PNG, GIF
- Max file size
- 5 MB
Vertical images only deliver on mobile.
Kalam's adviceRun a vertical version alongside the horizontal one. Most LinkedIn sessions are on phones, and a vertical image takes far more of the feed there.
Source: LinkedIn Marketing Solutions, Single image ads specs. Checked 2 October 2026.
Video ad (vertical) Maximum
1080 x 1920 px · 9:16
- Aspect ratio
- 9:16
- Minimum
- 360 x 640 px
- File types
- MP4
- Length
- 3 seconds to 30 minutes
- Max video file
- 500 MB
- Headline
- 200 characters
- Introductory text
- 600 characters
LinkedIn recommends 70 characters for the headline and 150 for the introductory text.
Source: LinkedIn Marketing Solutions, Video ads specs. Checked 2 October 2026.
Video ad (landscape) Maximum
1920 x 1080 px · 16:9
- Aspect ratio
- 16:9
- Minimum
- 640 x 360 px
- File types
- MP4
- Length
- 3 seconds to 30 minutes
- Max video file
- 500 MB
- Headline
- 200 characters
- Introductory text
- 600 characters
LinkedIn recommends 70 characters for the headline and 150 for the introductory text.
Source: LinkedIn Marketing Solutions, Video ads specs. Checked 2 October 2026.
Document ad Maximum
up to 300 items
- Items
- Up to 300
- File types
- PDF, DOC, DOCX, PPT, PPTX
- Max file size
- 100 MB
- Headline
- 70 characters
- Introductory text
- 150 characters
LinkedIn suggests keeping documents under 10 pages.
Kalam's adviceTreat document ads as a short, useful read, not a brochure. A tight PDF that teaches one thing gets opened; a sales deck gets skipped.
Source: LinkedIn Marketing Solutions, Document ads specs. Checked 2 October 2026.
Carousel ad Recommended
1080 x 1080 px
- Items
- 2 to 10
- File types
- JPG, PNG
- Max file size
- 10 MB
Source: LinkedIn Marketing Solutions, LinkedIn ads guide. Checked 2 October 2026.
One design, several placements
What changed
No changes recorded yet
This page was first checked on 2 October 2026. When LinkedIn changes a spec, the old one is kept here with the date.
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LinkedIn sizes: FAQs
What size is a LinkedIn banner?
LinkedIn recommends 1584 x 396 px (1584 by 396 pixels) for the background photo on your profile, as a PNG or JPG up to 8 MB. A company Page cover is a different size: 1512 x 256 px.
What size is a LinkedIn profile picture?
Between 400 x 400 px and 7680 x 4320 px, as a PNG or JPG up to 8 MB. LinkedIn doesn't accept GIFs.
What size is a LinkedIn company logo?
LinkedIn recommends 400 x 400 px, with a minimum of 268 x 268 px, as a PNG or JPEG up to 3 MB.
What image size should I use for a LinkedIn post?
For a Page post that shares a link, LinkedIn recommends a 1.91:1 image at 1200 x 627 px, more than 200 px wide. For single image ads it recommends 1200 x 628 px.
What size is a LinkedIn article cover image?
1920 x 1080 px. LinkedIn crops article cover images to 16:9 and accepts JPEG, PNG and WEBP, but no longer GIFs.
How long can a LinkedIn video be?
Up to 15 minutes when you upload from a computer and 10 minutes from the mobile app, with files up to 5 GB. Video ads can run up to 30 minutes.