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Facebook Ad Rejected: Why It Happens and How to Fix It

Last checked against Meta's documentation. By Muhammed Abdul Kalam. Blocks some ads

Quick fix

A Facebook ad rejected by Meta didn't comply with its Advertising Standards. Open the link in the rejection email to see the reason in Business Support Home. Then edit the image, video, text, targeting or landing page so it complies, and the edit goes back for review automatically. If the rejection is wrong, request another review.

  • Open the link in the rejection email to read the reason in Business Support Home.
  • Check the image, video, text, targeting and landing page against that policy.
  • Edit the ad. It is resubmitted for review automatically.
  • Don't delete the rejected ad if you might request a review.

Can't fix it yourself? Send me the details

What this error means

Meta's review found something in the ad, its targeting or its destination that breaks a policy, so the ad can't run. Review covers the creative, the targeting and where the ad sends people, and ads can be reviewed again after they go live.

Meta's Ads Manager defines Rejected as: the ad can't run because it doesn't comply with Meta Advertising Standards.

What Meta shows

Rejected

Why it happens

1Something in the creative breaks a policy

The image, video or text breaks one of the Advertising Standards, such as personal attributes or health claims.

How to tell if this is you: The rejection reason names a content policy.

2Deceptive or misleading offer

The ad promotes products, services or offers using deceptive or misleading practices.

How to tell if this is you: The offer promises results or prices the landing page does not deliver.

3The landing page doesn't match

The products and services in the ad must match those promoted on the landing page.

How to tell if this is you: The ad and the page it links to are about different things.

4Legal or discrimination issues

The ad doesn't comply with local law or discriminates against a group.

How to tell if this is you: The reason mentions discriminatory practices, or the product is regulated where you advertise.

How to fix it

Read the reason

  1. Open the link in the rejection email. It goes to Business Support Home and shows the reason.

Edit the ad to comply

For: Something in the creative breaks a policy, Deceptive or misleading offer, The landing page doesn't match

  1. Review the parts the policy covers: image, video, text, targeting or landing page.
  2. Edit the ad in Ads Manager or Meta Business Suite. Once edited, it is submitted for another review automatically.
  3. If the ad type can't be edited, create a new ad instead.

How to appeal or request a review

Request another review only if you believe the ad was incorrectly rejected. If the rejection is overturned it does not count as an ad violation.

  1. Go to Business Support Home.
  2. Select the account or catalog with the rejected ads.
  3. Select the ads, ad sets or campaigns you believe were incorrectly rejected.
  4. Click Request review and select Submit.

What not to do

  • Don't delete the rejected ad first: you may lose the ability to request another review.
  • A second rejection is final for that ad. You will not be able to request another review of it.

Open Meta's review page

How long it takes

Most ads are reviewed within 24 hours, though some take longer. After a review request, Meta aims to give a decision within 48 hours.

How to stop it happening again

  • Make sure what the ad promotes matches the landing page.
  • Fix the cause rather than repeating it: severe or repeated violations can restrict your account.
  • Remember that editing or deleting a rejected ad doesn't remove the violation from your account.

From my desk

It varies by industry, so I would not name one. What I do every time is read the exact policy named in the notice before changing anything. Editing blindly wastes time and can stack new problems onto the ad.

Muhammed Abdul Kalam

When to get help

  • You've edited the ad and requested a review and it is still rejected, and you can't see what triggers it.
  • Several ads in the account are being rejected and you are worried about an advertising restriction.
  • The product or service sits in a regulated category and you are not sure what Meta allows.

Stuck on this? Send me the details.Tell me what the platform shows and what you've tried so far.

Send me the details

FAQs

Why was my Facebook ad rejected?

Meta rejects ads that break local law, discriminate, use deceptive or misleading practices, or don't follow the Community Standards, Advertising Standards or Commerce Policies. The exact reason is in Business Support Home.

Should I edit the ad or request a review?

Edit it if something really breaks a policy: the edit is reviewed automatically. Request a review only if you believe it was incorrectly rejected.

Does a rejected ad hurt my account?

Editing or deleting it doesn't remove the violation, and severe or repeated violations can lead to restrictions. A rejection that is overturned on review doesn't count as a violation.

Can I delete the rejected ad and start again?

You can, but you may lose the ability to request another review of it.

How long does the review take?

Most ads are reviewed within 24 hours, sometimes longer. Meta aims to decide on a review request within 48 hours.

Related fixes

Sources

Meta