Responsive search ads take headlines of up to 30 characters, descriptions of 90 and display paths of 15. Display and Performance Max images are 1200 x 628 px landscape, at least 600 x 314 px. Performance Max also wants 1200 x 1200 px square and 960 x 1200 px vertical images.
| Placement | Size | Aspect ratio | Max file size | Copy or link |
|---|---|---|---|---|
| Responsive search ad text | up to 15 items | Not published | Not published | |
| Responsive display ad image (landscape) | 1200 x 628 px | 1.91:1 | Not published | |
| Performance Max image (square) | 1200 x 1200 px | 1:1 | 5 MB | |
| Performance Max image (vertical) | 960 x 1200 px | 4:5 | Not published | |
| Demand Gen image (vertical 9:16) | 1080 x 1920 px | 9:16 | 5 MB |
Every row links to the full spec below, with its source. "Not published" means Google Ads doesn't state it, so we don't either. Download all 13 specs as CSV.
up to 15 items
Up to 15 headlines and 4 descriptions per ad. Characters in Korean, Japanese and Chinese count double.
Source: Google Ads Help, About responsive search ads. Checked 2 October 2026.
Headline 30, Long headline 90, Description 90, Business name 25
Up to 5 headlines and 5 descriptions, plus 1 long headline.
Source: Google Ads Help, Responsive display ads specs and format requirements. Checked 2 October 2026.
1200 x 628 px · 1.91:1
Source: Google Ads Help, Responsive display ads specs and format requirements. Checked 2 October 2026.
600 x 600 px · 1:1
Source: Google Ads Help, Responsive display ads specs and format requirements. Checked 2 October 2026.
1200 x 1200 px · 1:1
Source: Google Ads Help, Responsive display ads specs and format requirements. Checked 2 October 2026.
1200 x 300 px · 4:1
Source: Google Ads Help, Responsive display ads specs and format requirements. Checked 2 October 2026.
up to 15 items
Include at least one headline of 15 characters or less; up to 15 headlines and 5 descriptions.
Source: Google Ads Help, Performance Max campaigns specs and format requirements. Checked 2 October 2026.
1200 x 628 px · 1.91:1
Source: Google Ads Help, Performance Max campaigns specs and format requirements. Checked 2 October 2026.
1200 x 1200 px · 1:1
Source: Google Ads Help, Performance Max campaigns specs and format requirements. Checked 2 October 2026.
960 x 1200 px · 4:5
Source: Google Ads Help, Performance Max campaigns specs and format requirements. Checked 2 October 2026.
1200 x 300 px · 4:1
Source: Google Ads Help, Performance Max campaigns specs and format requirements. Checked 2 October 2026.
1080 x 1920 px · 9:16
Google recommends 9:16 images for YouTube Shorts placements.
Source: Google Ads Help, Image asset specifications for Demand Gen campaigns. Checked 2 October 2026.
1200 x 1200 px · 1:1
Source: Google Ads Help, Image asset specifications for Demand Gen campaigns. Checked 2 October 2026.
This page was first checked on 2 October 2026. When Google Ads changes a spec, the old one is kept here with the date.
Responsive search ad headlines can be up to 30 characters, and you can add up to 15 of them. Descriptions can be up to 90 characters, with up to 4 per ad.
For responsive display ads, Google recommends 1200 x 628 px (1200 by 628 pixels) for landscape images, at least 600 x 314 px, and 600 x 600 px for square images.
Google recommends 1200 x 628 px landscape and 1200 x 1200 px square images, up to 5 MB each, plus optional 960 x 1200 px vertical images. You can add up to 20 images.
Square logos are 1200 x 1200 px (at least 128 x 128 px) and landscape logos 1200 x 300 px (at least 512 x 128 px).
Up to 90 characters in responsive search ads, responsive display ads and Performance Max. Long headlines in display and Performance Max can also be 90 characters.
Google recommends 1080 x 1920 px at 9:16, at least 600 x 1067 px and up to 5 MB, especially for YouTube Shorts.