Australia · 2027
Australia sets statutory public holidays under federal and state legislation, with additional substitute days when Christmas and Boxing Day fall at weekends.
The .ics file is all-day events with no timezone attached, which is what stops a date landing a day out in Google Calendar, Apple Calendar or Outlook. The CSV carries the source URL for every row, so you can check any date yourself.
Friday 1 January 2027
A national public holiday marking the start of the Gregorian new year across all Australian states and territories.
Suggested: start planning 4 December 2026, launch by 18 December 2026. Suggested planning window, not a measured figure.
Tuesday 26 January 2027
Australia Day is a national public holiday celebrated on 26 January across all states and territories.
Suggested: start planning 29 December 2026, launch by 12 January 2027. Suggested planning window, not a measured figure.
Nothing on the calendar for February.
Friday 26 March 2027 to Monday 29 March 2027
The nationwide four-day Easter break running from Good Friday on 26 March through Easter Monday on 29 March 2027.
The nationwide Easter break runs from Good Friday on 26 March to Easter Monday on 29 March 2027, with Easter Saturday and Easter Sunday gazetted across most states and territories.
Suggested: start planning 26 February 2027, launch by 12 March 2027. Suggested planning window, not a measured figure.
Friday 26 March 2027
A national public holiday observed across every Australian state and territory.
Suggested: start planning 26 February 2027, launch by 12 March 2027. Suggested planning window, not a measured figure.
Sunday 25 April 2027
A national day of remembrance honouring Australian and New Zealand military personnel.
Anzac Day is Sunday 25 April 2027. Under Fair Work and state legislation, ACT, NSW, NT, Queensland and Western Australia observe an additional public holiday on Monday 26 April 2027.
Suggested: start planning 28 March 2027, launch by 11 April 2027. Suggested planning window, not a measured figure.
Nothing on the calendar for May.
Monday 14 June 2027
A winter long weekend celebrated on the second Monday of June across the majority of Australian states and territories.
Observed on Monday 14 June 2027 in ACT, NSW, NT, South Australia, Tasmania and Victoria. Western Australia observes it on 27 September, and Queensland on 4 October.
Suggested: start planning 17 May 2027, launch by 31 May 2027. Suggested planning window, not a measured figure.
Nothing on the calendar for July.
Nothing on the calendar for August.
Nothing on the calendar for September.
Nothing on the calendar for October.
Tuesday 2 November 2027
The thoroughbred horse race held on the first Tuesday of November.
Tuesday 2 November 2027 is a public holiday across Melbourne and metropolitan Victoria. Brands target nationwide spring racing fashion and hospitality.
Suggested: start planning 21 September 2027, launch by 19 October 2027. Suggested planning window, not a measured figure.
Saturday 25 December 2027 to Tuesday 28 December 2027
A four-day nationwide holiday break.
Christmas Day is Saturday 25 December and Boxing Day is Sunday 26 December 2027. Fair Work Ombudsman records additional substitute public holidays on Monday 27 December and Tuesday 28 December 2027 across all states and territories.
Suggested: start planning 27 November 2027, launch by 11 December 2027. Suggested planning window, not a measured figure.
Sunday 26 December 2027 to Tuesday 28 December 2027
The traditional kickoff of Australia's massive post-Christmas clearance shopping season.
Boxing Day falls on Sunday 26 December 2027. Clearance sales begin in stores and online, extending through the substitute public holidays on Monday 27 and Tuesday 28 December.
Suggested: start planning 14 November 2027, launch by 12 December 2027. Suggested planning window, not a measured figure.
These are set by the companies that run them, usually a few days ahead. They are on the calendar because you still have to plan around them, and the weekly check moves each one into its month the day the date is announced.
In 2026 it ran across late November over Cyber Weekend. The 2027 retailer dates have not been announced.
The premier pre-Christmas retail discount period in Australia, encompassing Black Friday and Cyber Monday across late November.
2027 retailer dates have not been announced. Australian retailers run seasonal promotions across late November and Cyber Weekend.
Only rules with an official source behind them are listed. This is not legal advice and it is not a complete list of everything that applies to your category.
The specs, the platform mechanics and the things that break, for the campaigns these dates are for.
the current dimensions, from each platform's own documentation
the disapprovals and delivery problems that actually land mid-season
official ranking signals, sourced, not recycled myths
plain definitions, with a position taken
A campaign planned in September and launched in October runs on whatever the platforms shipped in between.
This calendar carries 10 moments for Australia in 2027: 9 with a date confirmed by an official source, 0 expected but not yet confirmed, and 1 where the body or company that sets the date has not announced 2027 yet. It is not every observance in the country, only the ones that change what an advertiser should do.
From the body that sets them. Every moment on this page links to its own source, and the quoted line that was checked against that source is stored alongside it. The sources are re-fetched every month and every provisional date is re-checked every week. Nothing here is worked out from a calendar table on this site.
Because they are not. Retailers set their own sale dates and announce them days ahead, not a year out. Religious dates that depend on a moon sighting are confirmed locally close to the day. Showing you a guess in those cases would be worse than showing you the window, so the page shows the window.
A suggestion, not a measured figure, and every page says so where it appears. It works backwards from the date: when to agree the offer and budget, and when ads should be live. The defaults are set once per type of moment in one file, so they can be argued with and changed in one place rather than being different on every page.
Yes. The calendar file on this page imports into Google Calendar, Apple Calendar and Outlook as all-day events, so nothing lands a day out. The CSV has the same moments with the planning windows and the source URL for every row, which is the version to use if you are building a media plan.
No date on this calendar is calculated here. Every one is read off an official source and checked against it again every month. Where a 2027 date does not exist yet, the page says so rather than guessing.