Any page indexed by Google is automatically eligible for Discover — no special tags are required. Google uses the same helpful-content signals as Search, plus Web and App Activity to match content to personal interests. High-quality images at least 1200px wide significantly improve distribution. Clickbait and sensationalist content is actively filtered.
Google Discover is an interest-based feed on Android and iOS that surfaces content without the user searching for anything. It shares ranking signals with Google Search but weights interest personalisation more heavily. Every claim on this page comes from Google's official Search Central documentation for Discover.
Content is automatically eligible to appear in Google Discover if it is indexed by Google and meets Discover's content policies — no application or special setup is needed.
Google, 2023Large, high-quality images of at least 1200px wide — enabled via og:image meta tag or schema.org ImageObject — improve distribution in Google Discover.
Google, 2023Google Discover filters content that uses misleading or exaggerated details in preview content and sensationalism tactics that manipulate appeal.
Google, 2023Content is automatically eligible to appear in Google Discover if it is indexed by Google and meets Discover's content policies — no application or special setup is needed.
Source: Google, Google Discover and your website — Search Central (2023)
No special structured data tags or schema markup are required for a page to appear in Google Discover.
Source: Google, Google Discover and your website — Search Central (2023)
Google Discover uses many of the same signals and systems as Google Search to determine helpful, people-first content.
Source: Google, Google Discover and your website — Search Central (2023)
Google Discover shows content aligned with a person's interests based on their Web and App Activity.
Source: Google, Google Discover and your website — Search Central (2023)
Large, high-quality images of at least 1200px wide — enabled via og:image meta tag or schema.org ImageObject — improve distribution in Google Discover.
Source: Google, Google Discover and your website — Search Central (2023)
Google Discover filters content that uses misleading or exaggerated details in preview content and sensationalism tactics that manipulate appeal.
Source: Google, Google Discover and your website — Search Central (2023)
Google Discover may not recommend job applications, petitions, forms, code repositories, or satirical content, and filters content it considers shocking or unexpected.
Source: Google, Google Discover and your website — Search Central (2023)
Sites that violate Google Discover content policies can receive a Discover manual action that appears in Search Console under Security and Manual Actions.
Source: Google, Google Discover and your website — Search Central (2023)
No. Google's official documentation states: "Content is automatically eligible to appear in Discover if it is indexed by Google and meets Discover's content policies." and "No special tags or structured data are required."
Largely yes. Google states Discover "makes use of many of the same signals and systems used by Search to determine what is helpful, people-first content." Interest personalisation is added on top of that base.
Yes significantly. Google's guidance states that large, high-quality images of at least 1200px wide and 16:9 aspect ratio improve Discover performance. Images must be properly specified via schema.org or og:image meta tags.
Discover may not recommend job applications, petitions, forms, code repositories, or satirical content. Clickbait — misleading or exaggerated preview content — and sensationalism tactics are also actively filtered.
Yes. Google states that when sites violate Discover content policies, "Discover manual actions may appear in your Search Console under Security and Manual actions."