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Google Ads Developer Policies: Integrations Must Use Their Own Cloud Project (August 2026)

Google Ads Policy Rolling out Announced Rollout: 31 August 2026 to end not stated Last verified

Quick answer

On 31 August 2026 Google updated what was the Google Ads API Policy, now the Google Ads Developer Policies. Integrations must connect directly to Google Ads services through their own dedicated Google Cloud project rather than a programmatic proxy.

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What changed

  • Google renamed the Google Ads API Policy to the Google Ads Developer Policies and updated its terms.
  • An integration must now talk to Google Ads services directly, through a dedicated Google Cloud project of its own.
  • Google says some integrations had relied on programmatic proxies that bypass the secure interface between end users and Google.
  • Google names two risks it is addressing: unauthorised access and cross-tenant data leaks, and throughput or latency problems from high-volume traffic through a single proxy.
  • The Ads API Compliance team is reviewing existing integrations and says it will contact developers who need to move.

Who is affected

  • Anyone running or buying a tool that connects to the Google Ads API, including agencies using third-party reporting or bid management software.

What to check this week

  • Review your integrations against the updated Google Ads Developer Policies. Recommended in the platform documentation: read the official page
  • Confirm the contact email in the API Center is current, since Google says its compliance team uses it to reach developers. Recommended in the platform documentation: read the official page
  • Check with any third-party tool vendor you use whether their integration connects through its own Google Cloud project.

Official sources

Related

How it works

Glossary

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Page history
  • Updated on 8 October 2026: Published automatically after verification against the official source.