Google Ads Appeals Limited to Decisions from the Past 6 Months (July 2026)
Google Ads Policy Completed Announced Rollout: 21 July 2026 to end not stated Last verified
Quick answer
From 21 July 2026, Google Ads no longer offers in-account appeals for policy decisions taken more than 6 months earlier. Anything decided inside that window can still be appealed from the account as before.
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What changed
- From 21 July 2026, the in-account appeal option is unavailable for any policy decision taken more than 6 months earlier.
- Google posted the change on the same day it took effect, 21 July 2026.
Who is affected
- Advertisers with older disapprovals or account decisions they have not yet appealed.
What to check this week
- Review the Policy manager in your Google Ads account for disapprovals you still intend to appeal, and check the date of each decision.
- Note any decision approaching the 6 month mark and appeal it before the window closes.
Official sources
- Update to Appeals Limits (July 2026)Google Advertising Policies Help · checked 8 October 2026
Related
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- Updated on 8 October 2026: Published automatically after verification against the official source.