Google Ads Appeal Rejected: What to Do Next
Quick fix
Google ads appeal rejected usually means the ad still breaks the policy, or the review didn't see your fix. Fix the ad and its destination first. If an appeal fails or is marked duplicate, make a small edit to the ad text or final URL to force a new crawl, wait at least 24 hours, and don't appeal repeatedly.
- Read the policy detail in the
Policy detailscolumn. - Fix the ad and its destination, then save to resubmit.
- Make a small text or final URL edit to force a new crawl.
- Wait at least 24 hours before appealing the same ad again.
Can't fix it yourself? Send me the details
What this error means
A rejected appeal means the ad stays disapproved. Often the policy problem is still there, or the review used an old crawl. A disapproved ad can't run until the violation is fixed and the ad is reviewed again.
Why it happens
1The violation is still there
The ad or its landing page still breaks the policy that was cited.
How to tell if this is you: The Policy details column still shows the same policy.
2The fix wasn't re-crawled
A minor edit to the ad text or final URL forces a new crawl.
How to tell if this is you: You fixed the page but the appeal was decided on old content.
3Appeals too close together
Appeals for the same ads within 24 hours are marked as duplicates.
How to tell if this is you: The appeal status says duplicate.
4Reached the appeal limit
After 3 unsuccessful appeals on one ad you must contact support.
How to tell if this is you: The Appeal option is no longer offered for that ad.
5Account suspension appeal
Account suspensions are appealed from the Contact Us notification, and reinstatement is rare.
How to tell if this is you: The whole account is suspended, not one ad.
How to fix it
Fix the ad properly
For: The violation is still there
- Hover over
Disapprovedin theStatuscolumn and read the policy. - Edit the ad to comply with the policy and save.
- Or point the ad at a different compliant landing page.
Force a fresh review
For: The fix wasn't re-crawled, Appeals too close together
- Make a minor edit to the ad text or final URL and save it.
- Wait at least 24 hours between appeals.
Contact support after 3 failed appeals
- After 3 unsuccessful appeals you can't appeal that ad again until you contact Google Ads support.
How to appeal or request a review
Appeal once you've fixed the problem, or if you believe the review got it wrong.
- Open Policy manager.
ToolsthenTroubleshootingthenPolicy manager - On the
Policy issuestab, selectAppealon the affected ad. - Under
Reason for appealing, chooseDispute decisionorMade changes to comply with policy, then submit.
What to include
- Pick the reason that matches what happened: you're disputing the decision, or you've made changes to comply.
What not to do
- Don't keep resubmitting an appeal that failed or was marked as a duplicate. Make a small edit to the ad text or final URL and save it instead, which makes Google crawl the page again.
- Don't appeal the same ads again within 24 hours. Appeals inside that window are marked as duplicates.
- Don't waste attempts. After 3 unsuccessful appeals on one ad, you can't appeal it again until you contact Google Ads support.
How long it takes
Google reviews most ads within one business day, though some take longer. If an ad is still under review after more than 2 full business days, check its status; after more than a week, contact Google Ads support.
How to stop it happening again
- Read the policy fully before editing and resubmitting.
- Check the destination as well as the ad text.
- Fix the issue before every appeal.
From my desk
Before the next try, I reread the policy and the exact reason, then check whether the cause is really gone. That means the website, ads and business details, not only the one thing I assumed. I appeal again through Google's own form, and only when I can truthfully say what changed.
Muhammed Abdul Kalam
When to get help
- You've worked through the checks and the status still isn't changing.
- The account has many campaigns and ad groups and you cannot tell which change caused the problem.
- Results are suffering during a launch or sale and every day costs real money.
Stuck on this? Send me the details.Tell me what the platform shows and what you've tried so far.
Send me the detailsFAQs
Why was my appeal marked as a duplicate?
Appeals for the same ads within 24 hours are marked as duplicates.
How many appeals can I make?
After 3 unsuccessful appeals for an ad you can't appeal it again until you contact support.
How do I force Google to re-check my page?
Make a minor edit to the ad text or final URL and save it.
How long does ad review take?
Google says most ads are checked within a single business day.
How do I appeal an account suspension?
Use the Contact Us link in the notification at the top of the account.