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Google Ads AI Labels on Image and Video Creatives (July 2026)

Google Ads Policy Completed Announced Rollout: Not stated by the platform Last verified

Quick answer

From July 2026 Google permits text or visual AI labels inside image and video ad creatives, and those labels do not breach its rules on text overlays and watermarks. A matching AI label setting reached Google Ads, Display and Video 360, Campaign Manager 360, Merchant Center and Ads Editor during that month.

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What changed

  • Google now permits text or visual labels inside image and video creatives that were generated or modified with AI.
  • Those labels do not breach the Google policies that prohibit text overlays and watermarks.
  • Google Ads may also apply labels automatically to some assets generated by Google AI tools.
  • A matching AI label setting arrived gradually during July 2026 in five products: Google Ads, Display and Video 360, Campaign Manager 360, Merchant Center and Ads Editor.
  • Google points to AI rules in the European Union, India and New York that require disclosures or labels on ads with certain AI-generated or edited assets.
  • Google states that using its AI label setting is not by itself proof of compliance with any specific regulation.

Who is affected

  • Advertisers running image or video creatives made or edited with AI, particularly those targeting the European Union, India or New York.

What to check this week

  • Read the Google help page on using AI content label settings before turning the setting on. Recommended in the platform documentation: read the official page
  • List which of your current image and video assets were generated or edited with AI, and check which markets they run in.

Official sources

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Page history
  • Updated on 8 October 2026: Published automatically after verification against the official source.