Google · Platform updates

GA4 and Tag Manager Updates and Policy Changes

Every change below links to the official Google announcement or documentation it came from.

5 entries · Last checked 8 October 2026 · All platforms · RSS feed

September 2026 Month archive

GA4 and Tag Manager 21 September 2026 Product feature Completed

GA4 now offers Include data filters for hostnames, so a property can list which domains are allowed to send it event data.

GA4 and Tag Manager 9 September 2026 Product feature Completed

Dashboards are now available in Google Analytics, giving businesses a flexible way to see their KPIs on a single report.

GA4 and Tag Manager 11 August 2026 Product feature Completed

GA4 conversions now take a custom lookback window, given as a whole number of days, for both click-through and engaged-view conversions.

GA4 and Tag Manager 30 July 2026 Product feature Completed

Google Analytics added a diagnostic that warns when campaign data accuracy is affected by missing URL parameters.

GA4 and Tag Manager 28 July 2026 Product feature Completed

Google Analytics campaign data import now requires a currency field whenever cost data is uploaded.

Does one of these changes affect your GA4 and Tag Manager account? Send me a short brief and I will look at it with you.