Search Console Platform Properties for Social and Video (July 2026): What Changed
Google Search Product feature Completed Announced Rollout: 7 July 2026 to 29 July 2026 Last verified
Quick answer
On 7 July 2026 Google introduced platform properties, a Search Console property type for social and video posts on Instagram, TikTok, X and YouTube. Google said they became globally available to everyone on 29 July 2026.
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What changed
- On 7 July 2026 Google introduced platform properties, a new Search Console property type for social and video posts.
- The four available platforms are Instagram, TikTok, X and YouTube.
- Each platform property comes with a Performance report, an Insights report and Achievements.
- Google said platform properties became globally available to everyone on 29 July 2026.
- Google also published a guide on analysing social and video content performance with Search Console data.
What to check this week
- Open Search Console and add a platform property for any Instagram, TikTok, X or YouTube account you manage. Recommended in the platform documentation: read the official page
Official sources
- See how content from social and video platforms performs on Google SearchGoogle Search Central Blog · checked 7 October 2026
- Platform properties roll out globally, plus a new social and video performance guideGoogle Search Central Blog · checked 7 October 2026
Related
How it works
Glossary
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- Updated on 7 October 2026: Published automatically after verification against the official source.