Meta Expands Ads in WhatsApp Status in Marketing API v26.0 (July 2026)
WhatsApp Business Product feature Rolling out Announced Rollout: 29 July 2026 to end not stated Last verified
Quick answer
With Marketing API version 26.0, released on 29 July 2026, Ads in WhatsApp Status gained identity, targeting, optimisation and creative capabilities. Offsite conversion optimisation is supported for the Sales, Leads and Engagement objectives.
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What changed
- Ads in WhatsApp Status gained identity, targeting, optimisation and creative capabilities in version 26.0.
- Ad creatives can carry a WhatsApp identity specification to deliver ads in WhatsApp Status.
- Offsite conversion optimisation is supported for the Sales, Leads and Engagement objectives, and Landing Page Views optimisation is also supported.
- Carousel ads in this placement support up to 10 cards.
- When WhatsApp Status is selected, the unknown age setting defaults to true.
Who is affected
- Advertisers running or planning Ads in WhatsApp Status through the Marketing API.
What to check this week
- Read the v26.0 changelog entry before building WhatsApp Status campaigns through the API. Recommended in the platform documentation: read the official page
Official sources
- Graph API and Marketing API changelog, version 26.0Meta for Developers · checked 8 October 2026
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- Updated on 8 October 2026: Published automatically after verification against the official source.