Search Console Branded Queries Filter (November 2025): What Changed
Google Search Product feature Completed Announced Rollout: 20 November 2025 to 11 March 2026 Last verified
Quick answer
On 20 November 2025 Google added a branded queries filter to the Search Console performance report, which splits query data into branded and non-branded views. Google updated the post on 11 March 2026 to say the filter is available to all eligible sites.
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What changed
- On 20 November 2025 Google introduced a branded queries filter in the Search results performance report in Search Console.
- The filter splits query data into two views: branded queries, which include your brand name or closely associated products, and non-branded queries, which are all others.
- It applies across all search types in the report, and limits the metrics shown to the selected group.
- Google also added an Insights report card that breaks down total clicks for branded versus non-branded traffic.
- On 11 March 2026 Google updated the post to say the filter is available to all eligible sites.
What to check this week
- Apply the branded filter in the Search results performance report and compare branded and non-branded clicks across the same dates.
Official sources
- Introducing the branded queries filter in Search ConsoleGoogle Search Central Blog · checked 7 October 2026
Related
How it works
Glossary
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- Updated on 7 October 2026: Published automatically after verification against the official source.