Shopify and e-commerce tracking Problems and Fixes

Pixels that don't fire on a Shopify store, checkout scripts that stopped working, consent settings that hide data and orders that don't match your reports. Each page explains what is happening, why, and how to fix it, with every step checked against Shopify's and the ad platforms' own documentation.

10 fixes · Last checked 6 October 2026 against Shopify's documentation · All platforms

Disapprovals

Shopify Google Merchant Center Products Disapproved: Causes and FixesBlocks some ads

Tracking

Shopify Additional Scripts Not Working: Why Thank You Page Tracking StoppedData loss Shopify Analytics Different From Google Analytics: Why Numbers Do Not MatchVisibility Shopify Cookie Banner Blocking Tracking: Why Data Drops and What to DoData loss Shopify Custom Pixel Not Firing: How to Test and Fix ItData loss Shopify GA4 Not Tracking Purchases: Why It Happens and How to Fix ItData loss Shopify Google Ads Conversion Tracking Not Working: What to CheckData loss Shopify Google Tag Manager Not Working: What to CheckData loss Shopify Meta Pixel Not Working: Why It Happens and How to Fix ItData loss Shopify UTM Parameters Not Tracking: Why Campaigns Do Not Show and How to Fix ItVisibility