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Shopify Google Ads Conversion Tracking Not Working: What to Check

Last checked against Shopify's documentation. By Muhammed Abdul Kalam. Data loss

Quick fix

Shopify google ads conversion tracking not working usually means Google Ads isn't connected through the Google & YouTube channel, or the connected Google account isn't an administrator on the Google Ads account. Reconnect from Sales channels, link Analytics, migrate old pixels to the channel and check consent, since EEA data needs Consent Mode v2 for personalised ads.

  • Check Google Ads is connected in Google & YouTube.
  • Check the connected account is an admin on Google Ads.
  • Check old pixels were migrated to the channel.
  • Check consent and Consent Mode v2.

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What this error means

Shopify measures Google Ads conversions through the Google & YouTube channel, which needs the right Google account connected. If the account isn't an admin, the connection is missing, or consent blocks the data, Google Ads sees few or no conversions.

Why it happens

1Google Ads not connected

Connect it in the Google & YouTube channel.

How to tell if this is you: The channel shows no Google Ads account.

2The Google account is not an admin

The connected account needs admin rights on the Google Ads account.

How to tell if this is you: The account cannot be selected or changes fail.

3Old tag converted to a custom pixel

Unmigrated tags may measure worse.

How to tell if this is you: A converted pixel exists under Customer events.

How to fix it

Connect Google Ads

For: Google Ads not connected, The Google account is not an admin

  1. Go to Sales channels, then Google & YouTube.
  2. Use the conversion measurement banner and connect an account you administer.
  3. Link Analytics to Google Ads.

Migrate the pixel

For: Old tag converted to a custom pixel

  1. Migrate the Google Analytics pixel to the channel.

Fix consent

For: Consent blocks the data

  1. Integrate your consent banner with the Customer Privacy API.

How long it takes

Shopify doesn't publish a timeline for this.

How to stop it happening again

  • Use the channel for Google tags rather than manual code.
  • Keep an admin Google account connected.
  • Audit consent settings after migrations.

From my desk

I check the connection first. Is Google Ads connected in the Google and YouTube channel, and is the Google account that connected it an admin on the Ads account? Then I look for an old tag converted to a custom pixel, and I check consent for EEA traffic before I touch any conversion actions.

Muhammed Abdul Kalam

When to get help

  • You've worked through the checks and the data still isn't right.
  • The tracking was set up by an agency, app or developer who is no longer available.
  • Sales or ad spend are affected and every day without clean data costs money.

Stuck on this? Send me the details.Tell me what the platform shows and what you've tried so far.

Send me the details

FAQs

Where do I connect Google Ads?

In Sales channels, then Google & YouTube.

Do I need Merchant Center?

Not if you only want to use Google Ads and Google Analytics.

What access does the Google account need?

The Google account you connect needs admin rights on the Google Ads account.

Why do EEA conversions drop?

Their event data is not used for personalised ads without Consent Mode v2 and valid consent.

What happens to an old tag?

If not moved to the channel, it becomes a custom pixel and measurement may degrade.

Related fixes

Sources

help.shopify.com