What this covers
- Account audit: structure, search terms, wasted spend and tracking
- Conversion tracking in GA4 and Google Ads, including enhanced conversions
- Search campaigns built around high-intent keywords, with negative keyword lists
- Performance Max and Shopping for e-commerce, with clean product feeds
- Bid and budget management against your cost per lead or ROAS target
- Reporting on leads, sales and cost, not just clicks
The full service is on the Google Ads management page.