Google Ads management in India

Google Ads management for businesses across India

Running Google Ads in India means dealing with Indian tax on every invoice, a payment setup that differs from most countries, and a verification step before some categories can advertise at all. I handle those along with the campaigns.

Based in Kochi, Kerala, and working with businesses across India. We share a time zone, so your working day and mine are the same hours.

4.8 / 5 Google Reviews 14+ years 80+ brands served Meta & Google Certified Buyer

What this covers

  • Account audit: structure, search terms, wasted spend and tracking
  • Conversion tracking in GA4 and Google Ads, including enhanced conversions
  • Search campaigns built around high-intent keywords, with negative keyword lists
  • Performance Max and Shopping for e-commerce, with clean product feeds
  • Bid and budget management against your cost per lead or ROAS target
  • Reporting on leads, sales and cost, not just clicks

The full service is on the Google Ads management page.

What matters in India

GST and TDS on your ad spend

Who bills you matters. If your account is served by Google Asia Pacific and has no valid GSTIN, Google adds 18% GST to purchases. If Google India Private Limited bills you, Google puts TDS on advertising payments at 2%, excluding GST. I check the payments profile before the first rupee is spent, so the tax shows up where your accountant expects it.

Source: Google Ads Help; Google Ads Help

Paying for ads with UPI

Google Ads accepts UPI for prepayments when the account has a billing address and bank account in India. For a business that prefers not to put a card on file, a prepaid UPI setup keeps spend in check, and I plan budgets around when the balance is topped up.

Source: Google Ads Help

Financial services need Google verification first

Lenders, brokers, insurers and similar advertisers must be verified by Google before their ads can show in India, and that includes ads shown to Indian users who appear to be looking for financial services. I start the verification before the campaign build, because without it nothing serves.

Source: Google Advertising Policies Help

Consent under the DPDP Act

Remarketing lists and lead forms rest on personal data. The Digital Personal Data Protection Act, 2023 wants consent that is free, specific, informed, unconditional and unambiguous, and the request must be readable in English or a language of the Eighth Schedule. Your consent banner and lead forms should say what the data is for before tags fire.

Source: Ministry of Electronics and Information Technology; Ministry of Electronics and Information Technology

Regional language campaigns

Google Ads can target ads in Malayalam and Marathi even though its interface is not available in those languages, so a regional campaign is possible without the team working in that language inside the account. I keep regional and English campaigns separate so each is judged on its own numbers.

Source: Google Ads Help

How I work with clients in India

01

Brief

You tell me what you sell, to whom, and what a customer is worth. I ask for read access to your ads and analytics accounts.

02

Audit and plan

I review tracking, structure and search terms, then send a plan with the first changes and why.

03

Build and launch

Conversion tracking first, then campaigns, ads and budgets, launched in stages so we can see what each one does.

04

Weekly rhythm

A written weekly update on what changed and what comes next, and a monthly report against the goal we agreed.

We share a time zone, so your working day and mine are the same hours. Reports show spend in the currency your ad account bills in.

Proof

"Kalam's strategic approach was instrumental in driving our slurry pump sales, taking us to an impressive $13 million in just three months. His ROI-driven campaigns transformed our outreach."
Ben WeinribManaging Partner / CEO, Eddy Pump

Questions from businesses in India

Do I pay GST on Google Ads in India?

It depends on which Google entity serves your account. Google says accounts served by Google Asia Pacific are charged 18% GST unless a valid GSTIN is provided. Source: Google Ads Help

Can I pay for Google Ads with UPI?

Yes, for prepayments, if your account has a billing address and bank account in India. Source: Google Ads Help

I run a finance business. Can I advertise straight away?

Not until Google verifies you. Google requires financial services advertisers to be verified to show ads in India. Source: Google Advertising Policies Help

Can I advertise an online money game?

No. The Promotion and Regulation of Online Gaming Act, 2025 prohibits advertising that promotes online money games in any media. Source: Ministry of Electronics and Information Technology

Who owns the Google Ads account?

You do. I work inside your account as a manager, so the account, its data and its history stay yours.

What does it cost?

Pricing depends on spend and scope. Tell me your budget and I will reply with a plan.

Tell me about your business in India

Send a short brief and your budget. I'll reply with what I would do first.

Send my brief

Prefer to talk? WhatsApp +91 92078 05050 ยท Call +91 88485 95099