Google Ads Management

Google Ads that pay for themselves

I'm Muhammed Abdul Kalam, a Google Ads consultant in Kochi, certified in Google Ads Search and AI-Powered Performance Ads. I plan, build and run Search, Performance Max and Shopping campaigns for businesses in Kerala, across India and abroad, and judge them on one thing: the leads and sales they bring for what they cost.

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Google Ads management, start to finish

Google Ads puts your business in front of people at the moment they search for what you sell. That intent is what makes it the fastest paid channel to bring enquiries, and the easiest one to waste money on when the account is set up loosely.

What's Included

Account audit: structure, search terms, wasted spend, tracking
Conversion tracking in GA4 and Google Ads, including enhanced conversions and offline lead imports for businesses that close sales on the phone or WhatsApp
Search campaigns built around high-intent keywords, with tight match types and negative keyword lists
Performance Max and Shopping for e-commerce, with clean product feeds
Ad copy and asset testing
Bid strategy and budget management against your cost per lead or ROAS target
Monthly report on leads, sales and cost, not just clicks

Where most Google Ads accounts lose money

Paying for the wrong searches

Broad match without negatives lets Google show your ads for loosely related searches. Search-term reviews and negative lists fix it. How I automate it with a script.

Optimising for the wrong conversion

If the account counts page views or button clicks as conversions, smart bidding learns to buy those, not customers.

Starving campaigns

Spreading a small budget across too many campaigns means none get enough data to learn. Fewer, better-funded campaigns usually win.

How I run Google Ads

Discovery & Goals

Understand your business, target audience, competitors, and KPIs before a single rupee is spent.

Keyword Strategy

Research high-intent, cost-effective keywords and organise them into tightly themed ad groups.

Campaign Build

Create compelling ads, set up tracking, configure audiences, and launch with disciplined bid strategy.

Optimise & Scale

Weekly optimisation cycles - pause what doesn't work, scale what does. Continuous improvement is the norm.

Google Ads and Meta Ads, together

Google Ads captures people already searching for what you sell. Meta Ads reaches them before they search. Many businesses need both. See Meta Ads management.

Proof

"Kalam's strategic approach was instrumental in driving our slurry pump sales, taking us to an impressive $13 million in just three months. His ROI-driven campaigns transformed our outreach."

Ben WeinribManaging Partner / CEO, Eddy Pump

Sectors I have worked in

AutomotiveEdTechFinanceFMCGHealthcareIT and softwareLifestyleTextile and retailTravel and tourism

Free Google Ads tools and guides

Frequently Asked Questions

How much does Google Ads management cost?

Fees depend on account size and scope. You get a fixed quote after a free audit of your account or plan.

How much should I spend on ads?

It depends on your market and what a customer is worth to you. We agree a test budget, measure cost per lead against your numbers, then scale what works.

How soon will I see results?

Search campaigns can bring traffic within days. Expect the first few weeks to be about learning: finding the searches that convert and cutting the ones that don't.

Do you work on accounts outside Kerala?

Yes. I'm based in Kochi and manage accounts for businesses across India and abroad.

Who owns the Google Ads account?

You do. I work inside your account as a manager, so the account, data and history stay yours.

Is a free consultation available?

Yes. Send a brief, call +91 88485 95099 or WhatsApp +91 92078 05050.

Ready to Drive More Customers?

Get a free Google Ads audit and discover what your campaigns are missing.

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Prefer to talk? WhatsApp +91 92078 05050 · Call +91 88485 95099