What Meta Ads management covers
Meta Ads puts your business in front of people on Facebook, Instagram, Messenger and WhatsApp before they start searching. That is its strength and its risk: the platform finds buyers well when it is fed clean conversion data and good creative, and spends your budget on the wrong people when it is not.
My work starts with tracking, because Meta optimises toward whatever events you send it. Then comes structure, audiences and a steady rhythm of creative tests, with every rupee reported against the number that matters to your business.
What's Included
- Ad account, Business Manager and tracking audit
- Meta Pixel and Conversions API setup with deduplicated events
- Campaign structure for sales, leads or app installs, including Advantage+ campaigns where they fit
- Lead form and click-to-WhatsApp campaigns with a follow-up flow
- Custom, lookalike and retargeting audiences
- Creative testing: hooks, formats and offers for Reels, Stories and Feed
- Budget and bid management against your cost per lead or ROAS target
- Monthly reporting tied to leads, sales and revenue
Who it suits
Businesses with a product people buy on impulse or consider visually, local businesses that want enquiries on WhatsApp, and brands launching something people do not yet know to search for. If people already search for exactly what you sell, start with Google Ads and add Meta to widen the funnel.
