Services
Digital marketing that delivers results.
14+ years, 80+ brands, 9 industries. Every service is built around one goal: measurable growth for your business.
What I do
Pick the service that fits, or combine them.
Performance marketing
Paid search and paid social, run against a cost per lead or ROAS target.
-
Search Engine Marketing (SEM)
Targeted PPC campaigns on Google and Bing that reach your ideal audience at the moment they're ready to buy. I manage budgets, bids and copy to maximise ROI.
Learn more -
Meta Ads Management
Facebook and Instagram ads run on clean Pixel and Conversions API data, with steady creative testing and reporting tied to leads and sales.
Learn more
SEO and local search
Organic rankings in Google Search, Google Maps and the local pack.
-
SEO
Technical SEO, on-page optimisation, local SEO and content strategy that compounds into sustainable organic traffic over time.
Learn more -
Google Business Profile Management
Profile setup and verification, optimisation, posts and review management that get you found on Google Maps and in the local pack.
Learn more
Local SEO & Google Business Profile Guides:
Website and brand
The site your traffic lands on and the brand it remembers.
-
Website Development
Fast, SEO-ready websites built for conversions. From business sites to e-commerce and custom web apps, built to perform, not just look good.
Learn more -
Brand Strategy
Brand identity development, messaging architecture and refreshes for established companies. Measured through awareness, loyalty and engagement.
Discuss a brand project
Engagement Models
Clear, predictable collaboration.
Monthly Growth Retainer
End-to-end management of paid search, paid social, and conversion tracking. Weekly optimizations, creative testing, and transparent monthly performance reporting.
- Google Ads and Meta Ads management
- Server-side tracking and GA4 conversion setup
- Weekly optimization and bid management
- Direct Slack or WhatsApp access
Strategic Performance Audit
A comprehensive deep dive into your existing ad accounts, analytics, and landing pages to identify wasted spend, tracking errors, and high-ROI fixes.
- Account structure and search term review
- Pixel and Conversions API verification
- Competitor and keyword opportunity mapping
- Prioritized 30-day action plan
90-Day Performance Sprint
A focused quarterly sprint to launch a new product, enter a new market, or turn around an underperforming campaign with hands-on experimentation.
- Campaign architecture and messaging brief
- Rapid creative format testing
- Conversion rate optimization suggestions
- Full handover and team training
Why work with me
Small enough to move fast. Senior enough to make the call.
- 01
Full-funnel thinking
Every channel is connected. I build strategies where SEO, paid and brand work together, not in silos.
- 02
Data before decisions
Nothing ships without a rationale. Every campaign starts with research and ends with measurable KPIs.
- 03
Direct access
You work with me, not an account manager. Your questions get answered by the person doing the work.
- 04
Industry-wide experience
IT, medical, tourism, EdTech, textile, automotive, lifestyle, FMCG and finance. Nine industries means I've likely seen your problem before.
- 14+Years of experience
- 80+Brands served
- 09Industries served
Comparison
Solo consultant vs traditional agency.
| Dimension | Traditional Agency | Muhammed Abdul Kalam |
|---|---|---|
| Who does the work | Junior account managers or interns after pitch by senior directors | Direct execution by Kalam (14+ years experience) |
| Ad spend incentives | Percentage of ad spend (incentivized to increase your budget) | Flat retainer or performance KPIs (focused on efficiency) |
| Account & Data ownership | Often locked in agency accounts, difficult to migrate | 100% client ownership; manager access only |
| Agility & Communication | Ticket systems, account managers, multi-day email turnarounds | Direct WhatsApp or Slack, rapid strategic pivoting |
| Full-funnel integration | Siloed teams (paid team does not talk to SEO or web team) | Unified funnel: Ads, technical SEO, GA4, and landing page UX |
Frequently Asked Questions
Clear answers on engagements.
What performance marketing services do you specialize in?
I specialize in Google Ads (Search, Performance Max, Shopping), Meta Ads (Facebook and Instagram), technical and local SEO, and full-funnel tracking with GA4 and the Conversions API.
How are your consulting fees structured?
Engagements are structured either as a fixed monthly management retainer or a one-time audit fee. You get a transparent, fixed quote in writing after an initial review of your accounts and goals.
What minimum ad budget is recommended to start?
For Google Ads or Meta Ads, a minimum monthly ad spend of ₹50,000 in India (or $1,500 for international markets) is recommended to give platform algorithms sufficient conversion data to optimize effectively.
Do you work with businesses outside Kerala?
Yes. I am based in Kochi, Kerala, and work directly with clients across India, the United Arab Emirates, the United Kingdom, and the United States.
Who retains ownership of the ad accounts and data?
You do. All ad accounts, Google Analytics properties, and conversion pixels remain 100% in your name. I operate as an invited manager, so your historical data stays yours.
How soon can we expect measurable results?
Paid search and paid social campaigns can generate qualified traffic within days. Organic SEO and authority building typically require 3 to 6 months of compounding effort.
Let's talk about your project.
Send a short brief: what you sell, who to, and what isn't working. I read every one personally.
Social and content
Organic social, community and video that give your ads and pages something worth seeing.
Social Media Marketing
Strategic campaigns on Facebook, Instagram and LinkedIn that build loyal audiences and drive measurable business outcomes, not just likes.
Learn moreBrand Video Production
Promotional and brand videos that tell your story across every platform, from YouTube to Instagram Reels.
Learn more