TikTok recommends vertical 9:16 for in-feed ads, at least 540 x 960 px, up to 10 minutes and 500 MB. For posts, video sides must be between 360 and 4096 px, at 23 to 60 FPS, and every creator can post up to 3 minutes. Photo posts top out at 20 MB.
| Placement | Size | Aspect ratio | Max file size | Copy or link |
|---|---|---|---|---|
| In-feed video ad (vertical) | min 540 x 960 px | 9:16 | 500 MB | |
| Ad profile photo | 98 x 98 px | 1:1 | 50 KB | |
| Video post | min 360 x 360 px | Not published | 4 GB | |
| Photo post | Not published | Not published | 20 MB |
Every row links to the full spec below, with its source. "Not published" means TikTok doesn't state it, so we don't either. Download all 7 specs as CSV.
min 360 x 360 px
Some accounts can post 5-minute or 10-minute videos.
Source: TikTok for Developers, Content Posting API: media transfer guide. Checked 2 October 2026.
Photos are limited to 1080p.
Source: TikTok for Developers, Content Posting API: media transfer guide. Checked 2 October 2026.
min 540 x 960 px
TikTok marks vertical as the recommended shape for in-feed ads.
Source: TikTok Ads Help, TikTok Auction In-Feed Ads. Checked 2 October 2026.
min 960 x 540 px
Source: TikTok Ads Help, TikTok Auction In-Feed Ads. Checked 2 October 2026.
min 640 x 640 px
Source: TikTok Ads Help, TikTok Auction In-Feed Ads. Checked 2 October 2026.
98 x 98 px · 1:1
Source: TikTok Ads Help, TikTok Auction In-Feed Ads. Checked 2 October 2026.
Account name 20
Chinese, Japanese and Korean names are limited to 10 characters.
Source: TikTok Ads Help, TikTok Auction In-Feed Ads. Checked 2 October 2026.
This page was first checked on 2 October 2026. When TikTok changes a spec, the old one is kept here with the date.
TikTok accepts video between 360 and 4096 px on each side, at 23 to 60 frames per second and up to 4 GB. For ads it recommends vertical 9:16 at 540 x 960 px or more (540 by 960 pixels).
All creators can post 3-minute videos, and some accounts can post 5 or 10 minutes. In-feed ads can run up to 10 minutes.
Vertical 9:16 is recommended, at 540 x 960 px or more. TikTok also takes 16:9 at 960 x 540 px or more and 1:1 at 640 x 640 px or more, up to 500 MB.
98 x 98 px, square, under 50 KB, as JPG or PNG. Keep the key element inside the centre 66 x 66 px so it isn't cropped.
Each image can be up to 20 MB, in WebP or JPEG, at a maximum of 1080p.
TikTok publishes its in-feed safe zones as downloadable template files rather than numbers, because the safe area depends on the shape, caption length and add-ons. Use the template for your format; the only safe size TikTok states in text is the centre 66 x 66 px of the profile photo.