GBP Optimisation

Google Business Profile Posts Guide

Use GBP Posts to turn profile viewers into callers. Every post type, ideal frequency, and copy templates included.

Published October 7, 2026 · By Muhammed Abdul Kalam

4Post types

1-2xPosts per week ideal

7 daysDefault post lifespan

The 4 Google Business Profile Post Types

Each post type has a specific purpose and lifespan. Choosing the right type helps your posts reach the right audience at the right time.

What's New

7 days

Best for: General updates, company news, blog highlights, new services

Tip: The most versatile post type. Use it for anything that does not fit the other categories.

Event

Until event end date

Best for: Workshops, open days, product launches, webinars, seasonal sales

Tip: Always set a future end date. Events with a date range stay live longer and show countdown context.

Offer

Until offer end date

Best for: Discounts, free trials, limited-time deals, seasonal promotions

Tip: Include a specific discount amount or percentage. Vague "special offer" posts underperform concrete "15% off this month" posts.

Product

Does not expire

Best for: Specific products with prices, service packages, featured offerings

Tip: Product posts build your profile catalogue over time. Add your top 10 products or services once and they remain permanently visible.

How Often to Post by Business Type

Posting frequency should match your business's natural update cadence. Forced frequent posts with no value hurt more than they help.

Business Type Recommended Frequency What to Post

Restaurant / Food 3-5x / week Daily specials, new dishes, weekend events, seasonal menus

Retail Shop 2-3x / week New arrivals, promotions, bestsellers, seasonal collections

Service Business 1-2x / week Service highlights, client results, seasonal offers, tips

Healthcare / Clinic 1-2x / week Health tips, new services, appointment availability, awareness days

Professional Services 1x / week Industry updates, case study snippets, regulatory reminders, FAQs

Real Estate 2-3x / week New listings, sold properties, area market updates, open house events

Ready-to-Use Post Templates

Copy and adapt these templates for your own business. Replace the brackets with your specific details.

What's New - Service highlight

[Service name] - what to expect

Short description of the service and the problem it solves for the customer.

Ideal for: [type of customer]
Typical timeline: [X days/weeks]
Next step: [CTA]

[Phone or website link]

Offer - Seasonal promotion

[Month/Season] Special: [Offer description]

Exact savings: [Rs X off / X% discount]
Valid: [Start date] to [End date]
How to claim: [Mention this post / use code / just call]

Only [X] slots available. Call now: [phone]

Event - Workshop or demo

[Event name] - [Date]

What you will learn:
- [Point 1]
- [Point 2]
- [Point 3]

Who should attend: [audience description]
Venue: [Location / Online]
Registration: [link or phone]

What's New - Customer result

Recent result for [client type in your city]

[Brief description of the problem the customer had]
[What you did]
[Measurable outcome]

Want similar results for your business? Let's talk: [contact]

6 Google Post Mistakes That Hurt Conversions

Most businesses use GBP Posts incorrectly. These are the most common problems and how to fix them.

No call to action

Every post needs a next step. "Learn More", "Call Now", "Book Online" - pick one and include it. Posts with no CTA convert at a fraction of posts that have one.

Letting posts expire without replacing them

An expired post is invisible. Set a recurring weekly calendar reminder to post. A dormant profile (last post 3+ weeks ago) signals low engagement to both Google and potential customers.

Posting identical content every week

Reposting the same "Call us today" message weekly looks automated and gets ignored. Vary your content: service spotlight, customer tip, promotion, team update, FAQ answer.

Using low-quality or stock images

Real photos of your team, premises, or work outperform stock images by a significant margin. Authentic images build trust; stock images look like every other business.

Writing walls of text

GBP posts are scanned, not read. Lead with the benefit, keep it under 150 words, and use short paragraphs. Most viewers see only the first 2-3 lines before the "Read more" truncation.

Not tracking post performance

GBP Insights shows views and clicks for each post. Check this monthly. Double down on the content types that generate the most clicks and phase out what performs poorly.

More GBP Resources

Posts work best alongside a fully optimised profile. Use these guides to cover the other profile elements.

GBP Optimisation Guide

The complete guide to every profile field - categories, descriptions, photos, services, and more.

Review Management Guide

How to collect more reviews, respond to them strategically, and handle fake and negative reviews.

Professional GBP Management

Our team manages posts, responds to reviews, and keeps your profile optimised every week.

Frequently Asked Questions

How often should I post on Google Business Profile?

Post at minimum once per week. Businesses that post 2 to 3 times per week see the highest engagement consistency. Daily posting is beneficial but not necessary. What matters more than frequency is that you never let more than 10 days pass without a new post - an inactive profile appears dormant to potential customers.

How long do Google Business Profile posts stay live?

Update posts and event posts expire after 7 days unless given an end date. Offer posts expire on the end date you set. Product posts and COVID-19 posts do not expire automatically. Check your posts regularly and refresh or replace expired ones.

Do Google Posts help with local SEO rankings?

Posts are a secondary ranking signal at most. Their primary value is conversion - an active profile with recent posts converts more profile views into calls and website visits compared to a stale one. Think of posts as profile health maintenance rather than a direct ranking tool.

What image size should I use for Google Business Profile posts?

Google recommends a minimum of 400 x 300 pixels at 4:3 aspect ratio, but for best display quality use 1200 x 900 pixels. JPEG or PNG formats work. Avoid text-heavy images as they may be cropped on mobile devices.

Can I schedule Google Business Profile posts in advance?

Google does not have a native post scheduler. You can use third-party tools like Semrush, BrightLocal, or Hootsuite that integrate with GBP to schedule posts in advance. Alternatively, set a recurring calendar reminder to post weekly.

What types of businesses benefit most from GBP posts?

Businesses with frequent updates benefit most: restaurants (daily specials), retailers (promotions and new stock), service businesses (seasonal offers), healthcare providers (health tips and appointment availability), and any business running regular promotions or events.

No Time to Post Every Week?

Our team creates and publishes GBP posts for your business on a consistent weekly schedule - professionally written and always on brand.

See GBP Management Plans