In the highly competitive Kerala market, getting to the first page of Google isn’t just about keywords. It’s about strategy, consistency, and understanding the local ecosystem. In this SEO case study, I’ll walk you through how we helped a mid sized local brand jump from page 5 to page 1 on Google within 4 months, leading to a 3x increase in organic leads.

The Brand & Their Challenge

Client: A boutique furniture store based in Kochi (Client Name is Confidential) 🙂
Niche: Custom made solid wood furniture
Starting Position: Ranking on Page 5+ for major keywords like “furniture store Kochi”, “wooden bed Kerala” etc.
Problem: Low visibility despite good product quality and customer reviews

SEO Audit Findings

We conducted a complete site and competitor audit. Key issues identified:

• No location specific landing pages
• Poor site speed and mobile UX
• Thin product descriptions
• No structured internal linking
• No Schema / Structured Data Added
• Very few local backlinks
• Unoptimized Google Business Profile

Step-by-Step Strategy We Used

1. Keyword Strategy Focused on Local Search
We restructured keywords to focus on:

• “custom wooden furniture in Kochi”
• “handmade bed frames Kerala”
• “buy teakwood dining table Kochi”
• “wooden dining set Kochi”
• teakwood dining table”

2. Created SEO-Optimized Local Landing Pages
Dedicated pages for Kochi, Thrissur, and Calicut with localized content, reviews, map embeds, and city-specific CTAs.

3. Technical Fixes

• Improved Core Web Vitals
• Fixed crawl errors
• Added schema for product, business, and FAQ
• Enhanced mobile responsiveness

4. Content Revamp & Blogging

• Rewrote product pages with rich descriptions and user FAQs
• Added blog posts targeting “how to choose custom furniture in Kerala,” and similar queries

5. Local Link Building & Directories

• Listed in top Kerala business directories
• Built backlinks from niche lifestyle blogs and interior design magazines
• Local press mentions and partnership features

6. Google Business Optimization

• Added UTM tracking
• Regular posts, Q&A responses, and photo updates
• Focused review collection and response system

Results After 4 Months

This case proves that SEO isn’t dead, bad SEO is. With a focused, location specific strategy, even a small business can outperform bigger players.

If you’re a Kerala based business owner looking for an based SEO expert in Kerala to boost your visibility and leads, let’s talk.